Though the brand hasnвЂ™t answered calls for a Pogue, Seiko hasnвЂ™t been cheap with reissues. The Seiko вЂњPogueвЂќ 6139 is definitely something fans have been wanting for years. What does all this means? Or better yet, what do Seiko fans hope it all means? The references to their past has many predicting more reissues. Now, instead of sitting here and continuing to hark on what Mr. Naito believes Seiko вЂњhave to go back to our origins and clearly define who we are and communicate thatвЂќ. вЂњThat has to be changed.вЂќ With hundreds of references out there, and multiple headlining collections, itвЂ™s hard at times to answer what it is the brand is currently best known for. вЂњвЂEverything for everybodyвЂ™ ended up being вЂeverything for nobodyвЂ™,вЂќ he said. NaitoвЂ™s perception of the brand reflects something many of itвЂ™s fans have worried about for some time now. It has led to Seiko finding themselves still recovering, when other brands have already passed that phase. Furthermore, with the pandemic and the lockdowns in Japan, a large dependency on domestic sales all of a sudden becomes a risky business proposition. With Seiko being such a large watch brand, they would want to diversify their portfolio of buyers. The fact that Seiko watches went from 70% of sales coming from exports to just 42% of sales, over the last 40 years, may be a cause for concern. Factory ( Shizukuishi Town, Iwate Prefecture, Japan)ДЇirstly, the article provided some eye-opening revelations. Yet, thatвЂ™s exactly what we got from the Financial Times interview with Akio Naito, president of Seiko Watch Corporation. What weвЂ™d rarely expect is for the disclosure to come from the president of the company. Maybe itвЂ™s someone from public relations or a Powerpoint presentation leaked from employee trainings. That is, of course, until someone spills the beans. Yes, we can guesstimate what is happening behind those large manufacture doors but, really, we have no clue. In many ways, the goings-on of a watch brand are heavily guarded secrets to us collectors. I/trending 10166 What the interview with the Seiko president could mean for the brandвЂ™s future Ricardo Sime

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